This resource may no longer available. It seems the login page is sometimes there and sometimes not. :(
I just stumbled across (actually Gene Roe via LinkedIn sent me a note), LiDAR for Dummies. LiDAR for Dummies is a product of Autodesk and DLT Solutions. It is a 'Special Edition' and provides the basics of LiDAR.
I believe reading this book will help us find the wording to more effectively communicate with non-technical management. The for Dummies type books comes close to the 8th grade education communication level, which is the level we should strive to communicate with non-technical management (the decision makers).